Our task was to build a design system, stemming from the new logo, to be applied to the museum’s various communication channels, such as stationery, signage, website, membership publications, etc. We focused on creating a versatile graphic system, applicable and adaptable across all kinds of media, while maintaining consistency in the visual identity of the new logo, as well as the overall look of the renovation project.
CLIENT: Leeum Museum of Art
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Creative Director: Kuho Jung
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MI: Wolff Olins
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Application System: ORDINARY PEOPLE
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Symbol Animation: MUDCAKE
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Photography: Jinsol Kim
